
State file · posted 2026-10-08 11:14 · flight n/a · 28 KB · folder: Political Files/2026/State/Don Coover KS Congress
runs 10/13–10/19 · Open at the source ↗ · posted at source 10/08 10:14 CT · seen by Sentinel 10/08 16:07 CT · lead 5h 53m after · sponsor Don Coover · about Don Coover · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-13 to 2026-10-19 |
| Total (gross) | $6,110
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 5430947 |
| Posted | 10/08 10:14 CT |
| File | DON COOVER KS CONGRESS 5430947 (28 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 5 | 33% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 4 | 27% | 65+ (43%) |
| Early morning | 5–9 a.m. | 3 | 20% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 2 | 13% | 65+ (33%) |
| Prime | 8–10 p.m. | 1 | 7% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file