
Non-Candidate Issue Ads file posted 2026-09-08T13:09; flight n/a; 81 KB. Folder: Political Files/2026/Non-Candidate Issue Ads/KVI
runs 10/20–10/26 · Open at the source ↗ · posted at source 09/08 12:09 CT · seen by Sentinel 09/08 12:46 CT · lead 36m after · sponsor Kansas Values Institute · every advertiser in this race →
| Station | KCTV · Kansas City, MO |
| Flight | 2026-10-20 to 2026-10-26 |
| Total (gross) | $41,075 · 39 spots · $1,053 a spot
The gross is what the advertiser is billed. $34,914 of it reaches the station; the remaining $6,161 (15%) is the agency's commission. |
| Order # | 4534084 |
| Posted | 09/08 12:09 CT |
| File | KCTV KVI 4534084 10.20-10.26 (81 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 16 | 41% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 10 | 26% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 8 | 21% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 5 | 13% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file