Free State ResearchTracker
State file · posted 2026-10-05 09:56 · flight n/a · 41 KB · folder: Political Files/2026/State/Roger Marshall US Senate
runs 10/03–10/09 · Open at the source ↗ · posted at source 10/05 08:56 CT · seen by Sentinel 10/06 02:22 CT · lead 17h 26m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-03 to 2026-10-09 |
| Total (gross) | $43,180
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Agency | Accounts Payable Strategic Media Services · Arlington, VA 22203 |
| Order # | 5425460 |
| Posted | 10/05 08:56 CT |
| File | Roger Marshall for KS 5425460 (41 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 19 | 32% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 18 | 30% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 12 | 20% | 65+ (43%) |
| Prime | 8–10 p.m. | 5 | 8% | 35-54 (33%) |
| Late news | 10–11 p.m. | 3 | 5% | 65+ (33%) |
| Rotator/other | run of schedule | 2 | 3% | 35-54 (31%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file