Free State ResearchTracker
Federal file · posted 2026-10-16 17:59 · flight n/a · 137 KB · folder: Political Files/2026/Federal/US House/DON COOVER - KS - D
runs 10/13–10/19 · Open at the source ↗ · posted at source 10/16 16:59 CT · seen by Sentinel 10/16 19:25 CT · lead 2h 25m after · sponsor Don Coover · about Don Coover · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/13/26-10/19/26 |
| Total (gross) | $11,750 · 28 spots · $420 a spot
The gross is what the advertiser is billed. $9,988 of it reaches the station; the remaining $1,762 (15%) is the agency's commission. |
| Order # | 4479882 |
| Posted | 10/16 16:59 CT |
| File | KMBC-Don Coover-4479882-Contract- R 2-10.16.26 (137 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 10 | 36% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 8 | 29% | 65+ (43%) |
| Early morning | 5–9 a.m. | 6 | 21% | 65+ (36%), women-skew |
| Late night | 11 p.m.–2 a.m. | 2 | 7% | 35-54 (40%) |
| Late news | 10–11 p.m. | 1 | 4% | 65+ (33%) |
| Rotator/other | run of schedule | 1 | 4% | 35-54 (31%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file