Free State ResearchTracker
State file · posted 2026-10-06 13:47 · flight n/a · 298 KB · folder: Political Files/2026/State/DAN HAWKINS FOR KANSAS INSURANCE COMMISSIONER
runs 10/06–10/12 · Open at the source ↗ · posted at source 10/06 12:47 CT · seen by Sentinel 10/07 04:20 CT · lead 15h 33m after · sponsor Daniel Hawkins · about Daniel Hawkins · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Flight | 2026-10-06 to 2026-10-12 |
| Total (gross) | $9,275 · 64 spots · $145 a spot
The gross is what the advertiser is billed. $7,884 of it reaches the station; the remaining $1,391 (15%) is the agency's commission. |
| Order # | 239663 |
| Posted | 10/06 12:47 CT |
| File | DAN HAWKINS FOR KANSAS INSURANCE COMMISSIONER ORDER 239663 REVISED 10-6-26 (298 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 26 | 37% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 20 | 28% | 65+ (43%) |
| Early morning | 5–9 a.m. | 18 | 25% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 7 | 10% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file