Free State ResearchTracker
Federal file · posted 2026-10-16 17:59 · flight n/a · 122 KB · folder: Political Files/2026/Federal/US House/DON COOVER - KS - D
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/16 16:59 CT · seen by Sentinel 10/16 19:25 CT · lead 2h 25m after · sponsor Don Coover · about Don Coover · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/20/26-10/26/26 |
| Total (gross) | $9,975 · 34 spots · $293 a spot
The gross is what the advertiser is billed. $8,479 of it reaches the station; the remaining $1,496 (15%) is the agency's commission. |
| Order # | 4481963 |
| Posted | 10/16 16:59 CT |
| File | KMBC-Don Coover-4481963-Contract-10.16.26 (122 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 11 | 32% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 11 | 32% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 5 | 15% | 65+ (43%) |
| Late news | 10–11 p.m. | 4 | 12% | 65+ (33%) |
| Late night | 11 p.m.–2 a.m. | 3 | 9% | 35-54 (40%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file