Free State ResearchTracker
DashboardAdsFlightsIntel mapSearchSpendMatchupAdvertisers
More ▾
More coverageTop storiesCalendarAd archiveBetting oddsGone quietWastewaterBooked vs. aired
Sign in
The political intelligence desk for Kansas Scanning now · last 10/19 06:37 CT
MED Ad fccissue-ad-fileU.S. Senate (Kansas)by WinSenatestatus: new

KLBY (Colby): WINSENATE (2026-10-06 – 2026-10-19)

Non-Candidate Issue Ads file · posted 2026-10-12 08:06 · flight n/a · 254 KB · folder: Political Files/2026/Non-Candidate Issue Ads/WINSENATE

runs 10/06–10/19 · Open at the source ↗ · posted at source 10/12 07:06 CT · seen by Sentinel 10/12 07:24 CT · lead 17m after · sponsor WinSenate · every advertiser in this race →

The ad station contract from the FCC public file

StationKLBY · Colby, KS
Flight2026-10-06 to 2026-10-19
Est. total≈ $33,400 estimate
Order #240273
Posted10/12 07:06 CT
FileWINSENATE ORDER 240273 (254 KB)
This total is an estimate (≈ $33,400). The filing carries no dollar figure, so we sized it from median day rate of 135 priced orders on KLBY; 14-day flight. The real total is not known yet and is left out of confirmed-spend figures; we update it when a later invoice or the candidates' finance filings land.

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Early morning5–9 a.m.1940%65+ (36%), women-skew
Daytime9 a.m.–4 p.m.919%65+ (40%), women-skew
Evening news4–7 p.m.919%65+ (43%)
Late news10–11 p.m.511%65+ (33%)
Prime access7–8 p.m.49%65+ (32%)
Prime8–10 p.m.12%35-54 (33%)

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Download the contractopen in a new tab ↗

The contract PDF would not display here. Open it ↗ · station's political file ↗