Free State ResearchTracker
Federal file · posted 2026-10-12 10:54 · flight n/a · 255 KB · folder: Political Files/2026/Federal/US Senate/Adam Hamilton for US Senate
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/12 09:54 CT · seen by Sentinel 10/12 10:24 CT · lead 30m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-20 to 2026-10-26 |
| Total (gross) | $56,300 · 138 spots · $408 a spot
The gross is what the advertiser is billed. $47,855 of it reaches the station; the remaining $8,445 (15%) is the agency's commission. |
| Posted | 10/12 09:54 CT |
| File | Hamilton for US Senate_Order 10 20 thru 10 26 KSHB_10362 (255 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 63 | 46% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 23 | 17% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 19 | 14% | 65+ (33%) |
| Evening news | 4–7 p.m. | 17 | 12% | 65+ (43%) |
| Prime | 8–10 p.m. | 10 | 7% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 6 | 4% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file