Free State ResearchTracker
Federal file · posted 2026-10-09 17:58 · flight n/a · 148 KB · folder: Political Files/2026/Federal/US Senate/ROGER MARSHALL - KS - R
runs 10/03–10/09 · Open at the source ↗ · posted at source 10/09 16:58 CT · seen by Sentinel 10/09 18:22 CT · lead 83m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/03/26-10/09/26 |
| Total (gross) | $25,750 · 64 spots · $402 a spot
The gross is what the advertiser is billed. $21,888 of it reaches the station; the remaining $3,862 (15%) is the agency's commission. |
| Order # | 4478096 |
| Posted | 10/09 16:58 CT |
| File | KMBC-Roger Marshall-4478096-Contract- R 2-10.9.26 (148 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 16 | 25% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 13 | 20% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 12 | 19% | 65+ (43%) |
| Late news | 10–11 p.m. | 10 | 16% | 65+ (33%) |
| Late night | 11 p.m.–2 a.m. | 6 | 9% | 35-54 (40%) |
| Prime | 8–10 p.m. | 3 | 5% | 35-54 (33%) |
| Sports | game windows | 3 | 5% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file