Free State ResearchTracker
Federal file · posted 2026-09-16 14:27 · flight n/a · 429 KB · folder: Political Files/2026/Federal/US Senate/KANSANS FOR MARSHALL
runs 09/09–09/15 · Open at the source ↗ · posted at source 09/16 13:27 CT · seen by Sentinel 09/17 17:18 CT · lead 27h 50m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | KUPK · Garden City, KS |
| Flight | 2026-09-09 to 2026-09-15 |
| Total (gross) | $19,230 · 78 spots · $247 a spot
The gross is what the advertiser is billed. $16,346 of it reaches the station; the remaining $2,884 (15%) is the agency's commission. |
| Agency | Strategic Media Services |
| Order # | 236801 |
| Document | invoice |
| Posted | 09/16 13:27 CT |
| File | KANSANS FOR MARSHALL INVOICE 236801-1 (429 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 18 | 40% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 12 | 27% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 6 | 13% | 65+ (40%), women-skew |
| Prime | 8–10 p.m. | 6 | 13% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 3 | 7% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file