Free State ResearchTracker
Federal file · posted 2026-10-19 13:26 · flight n/a · 218 KB · folder: Political Files/2026/Federal/US Senate/DSCCHamilton
runs 10/27–11/03 · Open at the source ↗ · posted at source 10/19 12:26 CT · seen by Sentinel 10/19 13:19 CT · lead 53m after · sponsor Democratic Senatorial Campaign Committee · every advertiser in this race →
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-27 to 2026-11-03 |
| Total (gross) | $30,320 · 31 spots · $978 a spot
The gross is what the advertiser is billed. $25,772 of it reaches the station; the remaining $4,548 (15%) is the agency's commission. |
| Posted | 10/19 12:26 CT |
| File | DSCC Hamilton_Order 10 27 thru 11 3 KSHB_10523 (218 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 9 | 30% | 65+ (36%), women-skew |
| Prime | 8–10 p.m. | 8 | 27% | 35-54 (33%) |
| Late news | 10–11 p.m. | 8 | 27% | 65+ (33%) |
| Prime access | 7–8 p.m. | 4 | 13% | 65+ (32%) |
| Evening news | 4–7 p.m. | 1 | 3% | 65+ (43%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file