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The political intelligence desk for Kansas Scans every hour · last 10/20 10:36 CT
LOW Ad fccissue-ad-file-moreKansas Insurance Commissionerby Kansans for Affordable Ratesstatus: new

KLBY (Colby): KANSANS FOR AFFORDABLE RATES (2026-10-28 – 2026-11-03)

Non-Candidate Issue Ads file · posted 2026-10-14 15:26 · flight n/a · 210 KB · folder: Political Files/2026/Non-Candidate Issue Ads/KANSANS FOR AFFORDABLE RATES

runs 10/28–11/03 · Open at the source ↗ · posted at source 10/14 14:26 CT · seen by Sentinel 10/14 15:22 CT · lead 56m after · sponsor Kansans for Affordable Rates · every advertiser in this race →

The ad station contract from the FCC public file

StationKLBY · Colby, KS
Flight2026-10-28 to 2026-11-03
Total (gross)$25,500 · 10 spots · $2,550 a spot
The gross is what the advertiser is billed. $21,675 of it reaches the station; the remaining $3,825 (15%) is the agency's commission.
Order #240354
Posted10/14 14:26 CT
FileKANSANS FOR AFFORDABLE RATES ORDER 240354 (210 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Evening news4–7 p.m.550%65+ (43%)
Late news10–11 p.m.220%65+ (33%)
Early morning5–9 a.m.110%65+ (36%), women-skew
Daytime9 a.m.–4 p.m.110%65+ (40%), women-skew
Prime8–10 p.m.110%35-54 (33%)

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Download the contractopen in a new tab ↗

The contract PDF would not display here. Open it ↗ · station's political file ↗