
Non-Candidate Issue Ads file · posted 2026-10-14 15:26 · flight n/a · 210 KB · folder: Political Files/2026/Non-Candidate Issue Ads/KANSANS FOR AFFORDABLE RATES
runs 10/28–11/03 · Open at the source ↗ · posted at source 10/14 14:26 CT · seen by Sentinel 10/14 15:22 CT · lead 56m after · sponsor Kansans for Affordable Rates · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Flight | 2026-10-28 to 2026-11-03 |
| Total (gross) | $25,500 · 10 spots · $2,550 a spot
The gross is what the advertiser is billed. $21,675 of it reaches the station; the remaining $3,825 (15%) is the agency's commission. |
| Order # | 240354 |
| Posted | 10/14 14:26 CT |
| File | KANSANS FOR AFFORDABLE RATES ORDER 240354 (210 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 5 | 50% | 65+ (43%) |
| Late news | 10–11 p.m. | 2 | 20% | 65+ (33%) |
| Early morning | 5–9 a.m. | 1 | 10% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 1 | 10% | 65+ (40%), women-skew |
| Prime | 8–10 p.m. | 1 | 10% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file