Free State ResearchTracker
Non-Candidate Issue Ads file posted 2026-09-03T09:43; flight n/a; 33 KB. Folder: Political Files/2026/Non-Candidate Issue Ads/Safer Kansas Fund
runs 09/11–09/17 · Open at the source ↗ · posted at source 09/03 08:43 CT · seen by Sentinel 09/03 21:45 CT · lead 13h 1m after · sponsor Safer Kansas Fund · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-09-11 to 2026-09-17 |
| Total (gross) | $29,300 · 24 spots · $1,221 a spot
The gross is what the advertiser is billed. $24,905 of it reaches the station; the remaining $4,395 (15%) is the agency's commission. |
| Posted | 09/03 08:43 CT |
| File | Safer Kansas Fund5387789 (33 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 9 | 38% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 6 | 25% | 65+ (33%) |
| Early morning | 5–9 a.m. | 5 | 21% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 3 | 12% | 65+ (43%) |
| Prime | 8–10 p.m. | 1 | 4% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file