Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-19 22:27 · flight n/a · 237 KB · folder: Political Files/2026/Non-Candidate Issue Ads/Main Street Fund
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/19 21:27 CT · seen by Sentinel 10/19 21:59 CT · lead 32m after · sponsor Main Street Fund · every advertiser in this race →
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-20 to 2026-10-26 |
| Total (gross) | $52,840 · 54 spots · $979 a spot
The gross is what the advertiser is billed. $44,914 of it reaches the station; the remaining $7,926 (15%) is the agency's commission. |
| Posted | 10/19 21:27 CT |
| File | Main Street Fund_Order 10 20 thru 10 26 KSHB_15824 (237 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Late news | 10–11 p.m. | 17 | 32% | 65+ (33%) |
| Early morning | 5–9 a.m. | 10 | 19% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 10 | 19% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 9 | 17% | 65+ (40%), women-skew |
| Rotator/other | run of schedule | 5 | 9% | 35-54 (31%) |
| Prime access | 7–8 p.m. | 2 | 4% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file