Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-15 13:40 · flight n/a · 217 KB · folder: Political Files/2026/Non-Candidate Issue Ads/People Over Politics
runs 10/27–11/03 · Open at the source ↗ · posted at source 10/15 12:40 CT · seen by Sentinel 10/15 22:51 CT · lead 10h 11m after · sponsor People Over Politics Action Fund
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-27 to 2026-11-03 |
| Total (gross) | $72,930 · 31 spots · $2,353 a spot
The gross is what the advertiser is billed. $61,990 of it reaches the station; the remaining $10,940 (15%) is the agency's commission. |
| Agency | Screen Strategies Media Accounts Payable · Fairfax, VA 22030 |
| Posted | 10/15 12:40 CT |
| File | People Over Politics_10 27 thru 11 3 KSHB_11327 (217 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Rotator/other | run of schedule | 13 | 50% | 35-54 (31%) |
| Daytime | 9 a.m.–4 p.m. | 5 | 19% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 4 | 15% | 65+ (43%) |
| Early morning | 5–9 a.m. | 1 | 4% | 65+ (36%), women-skew |
| Prime access | 7–8 p.m. | 1 | 4% | 65+ (32%) |
| Late news | 10–11 p.m. | 1 | 4% | 65+ (33%) |
| Sports | game windows | 1 | 4% | 35-54 (43%), men-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file