Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-05 13:55 · flight n/a · 37 KB · folder: Political Files/2026/Non-Candidate Issue Ads/Safer Kansas Fund
runs 10/06–10/12 · Open at the source ↗ · posted at source 10/05 12:55 CT · seen by Sentinel 10/06 02:22 CT · lead 13h 27m after · sponsor Safer Kansas Fund · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-06 to 2026-10-12 |
| Total (gross) | $90,475 · 44 spots · $2,056 a spot
The gross is what the advertiser is billed. $76,904 of it reaches the station; the remaining $13,571 (15%) is the agency's commission. |
| Order # | RE5285857 |
| Posted | 10/05 12:55 CT |
| File | Safer Kansas Fund RE5285857 (37 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 17 | 39% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 12 | 27% | 65+ (43%) |
| Early morning | 5–9 a.m. | 9 | 20% | 65+ (36%), women-skew |
| Prime | 8–10 p.m. | 4 | 9% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 2 | 5% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file