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The political intelligence desk for Kansas Scanning now · last 10/22 00:39 CT
MED Ad fcccandidate-buy-fileU.S. Senate (Kansas)by Roger Marshallstatus: new

KAKE (Wichita): US Senate - Roger Marshall

Federal file posted 2026-09-02T15:35; flight n/a; 361 KB. Folder: Political Files/2026/Federal/US Senate/KANSANS FOR MARSHALL

Open at the source ↗ · posted at source 09/02 14:35 CT · seen by Sentinel 09/03 21:45 CT · lead 31h 10m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →

The ad station contract from the FCC public file

StationKAKE · Wichita, KS
Total (gross)$26,410 · 225 spots · $117 a spot
The gross is what the advertiser is billed. $22,448 of it reaches the station; the remaining $3,962 (15%) is the agency's commission.
Posted09/02 14:35 CT
FileKANSANS FOR MARSHALL ORDER 236834 (361 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Daytime9 a.m.–4 p.m.6768%65+ (40%), women-skew
Early morning5–9 a.m.3031%65+ (36%), women-skew
Evening news4–7 p.m.11%65+ (43%)

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Download the contractopen in a new tab ↗

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