
State file · posted 2026-10-14 12:27 · flight n/a · 217 KB · folder: Political Files/2026/State/DINAH SYKES FOR INSURANCE COMMISSIONER
runs 10/06–10/12 · Open at the source ↗ · posted at source 10/14 11:27 CT · seen by Sentinel 10/14 18:23 CT · lead 6h 55m after · sponsor Dinah Sykes · about Dinah Sykes · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Flight | 2026-10-06 to 2026-10-12 |
| Total (gross) | $3,970 · 14 spots · $284 a spot
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 240076 |
| Document | invoice |
| Posted | 10/14 11:27 CT |
| File | DINAH SYKES FOR KANSAS INSURANCE COMMISSIONER INVOICE 240076-1 (217 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 10 | 67% | 65+ (43%) |
| Early morning | 5–9 a.m. | 5 | 33% | 65+ (36%), women-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file