Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-12 18:15 · flight n/a · 147 KB · folder: Political Files/2026/Non-Candidate Issue Ads/STOP THE BAN
runs 10/19–10/26 · Open at the source ↗ · posted at source 10/12 17:15 CT · seen by Sentinel 10/13 14:22 CT · lead 21h 7m after · sponsor Stop the Ban PAC
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/19/26-10/26/26 |
| Total (gross) | $95,700 · 71 spots · $1,348 a spot
The gross is what the advertiser is billed. $81,345 of it reaches the station; the remaining $14,355 (15%) is the agency's commission. |
| Order # | 4480537 |
| Posted | 10/12 17:15 CT |
| File | KMBC-Stop the Ban-4480537-Contract-10.12.26 (147 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 16 | 23% | 65+ (43%) |
| Early morning | 5–9 a.m. | 14 | 20% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 12 | 17% | 65+ (40%), women-skew |
| Late night | 11 p.m.–2 a.m. | 10 | 14% | 35-54 (40%) |
| Late news | 10–11 p.m. | 9 | 13% | 65+ (33%) |
| Rotator/other | run of schedule | 5 | 7% | 35-54 (31%) |
| Prime | 8–10 p.m. | 2 | 3% | 35-54 (33%) |
| Sports | game windows | 2 | 3% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 1 | 1% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file