Free State ResearchTracker
State file posted 2026-09-09T17:25; flight n/a; 36 KB. Folder: Political Files/2026/State/Cindy Holscher KS Governor
runs 09/30–10/06 · Open at the source ↗ · posted at source 09/09 16:25 CT · seen by Sentinel 09/10 07:13 CT · lead 14h 48m after · sponsor Cindy Holscher · about Cindy Holscher · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-09-30 to 2026-10-06 |
| Total (gross) | $38,710 · 55 spots · $704 a spot
The gross is what the advertiser is billed. $32,904 of it reaches the station; the remaining $5,806 (15%) is the agency's commission. |
| Order # | KS5392535 |
| Posted | 09/09 16:25 CT |
| File | Cindy Holscher KS5392535 (36 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 23 | 42% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 17 | 31% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 9 | 16% | 65+ (43%) |
| Late news | 10–11 p.m. | 3 | 5% | 65+ (33%) |
| Prime | 8–10 p.m. | 3 | 5% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file