Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-14 11:38 · flight n/a · 122 KB · folder: Political Files/2026/Non-Candidate Issue Ads/SAFER KANSAS FUND
runs 10/13–10/19 · Open at the source ↗ · posted at source 10/14 10:38 CT · seen by Sentinel 10/14 23:22 CT · lead 12h 43m after · sponsor Safer Kansas Fund · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/13/26-10/19/26 |
| Total (gross) | $78,400 · 48 spots · $1,633 a spot
The gross is what the advertiser is billed. $66,640 of it reaches the station; the remaining $11,760 (15%) is the agency's commission. |
| Agency | Red Eagle Media Group · Alexandria, VA 22314 |
| Order # | 4420096 |
| Posted | 10/14 10:38 CT |
| File | KMBC-Safer Kansas Fund-4420096-Contract- R 2-10.13.26 (122 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 16 | 33% | 65+ (36%), women-skew |
| Late night | 11 p.m.–2 a.m. | 9 | 19% | 35-54 (40%) |
| Evening news | 4–7 p.m. | 6 | 12% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 6 | 12% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 5 | 10% | 65+ (33%) |
| Sports | game windows | 5 | 10% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file