Free State ResearchTracker
State file · posted 2026-09-29 15:38 · flight n/a · 291 KB · folder: Political Files/2026/State/TY MASTERSON FOR GOVERNOR/Order 239716
runs 09/30–10/13 · Open at the source ↗ · posted at source 09/29 14:38 CT · seen by Sentinel 10/03 23:20 CT · lead 4d after · sponsor Ty Masterson · about Ty Masterson · every advertiser in this race →
| Station | KAKE · Wichita, KS |
| Flight | 2026-09-30 to 2026-10-13 |
| Total (gross) | $28,815 · 80 spots · $360 a spot
The gross is what the advertiser is billed. $24,493 of it reaches the station; the remaining $4,322 (15%) is the agency's commission. |
| Order # | 239716 |
| Posted | 09/29 14:38 CT |
| File | TY MASTERSON FOR GOVERNOR ORDER 239716 (291 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 17 | 26% | 65+ (43%) |
| Late news | 10–11 p.m. | 16 | 25% | 65+ (33%) |
| Early morning | 5–9 a.m. | 15 | 23% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 12 | 18% | 65+ (40%), women-skew |
| Prime access | 7–8 p.m. | 3 | 5% | 65+ (32%) |
| Prime | 8–10 p.m. | 2 | 3% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file