Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-25 13:32 · flight n/a · 221 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA Right Direction PAC
runs 09/29–10/05 · Open at the source ↗ · posted at source 09/25 12:32 CT · seen by Sentinel 09/25 13:17 CT · lead 45m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-09-29 to 2026-10-05 |
| Total (gross) | $71,675 · 39 spots · $1,838 a spot
The gross is what the advertiser is billed. $60,924 of it reaches the station; the remaining $10,751 (15%) is the agency's commission. |
| Posted | 09/25 12:32 CT |
| File | RGA Right Direction PAC_Order 9 29 thru 10 5 KSHB_14641 (221 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 12 | 31% | 65+ (43%) |
| Early morning | 5–9 a.m. | 10 | 26% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 10 | 26% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 5 | 13% | 65+ (33%) |
| Prime access | 7–8 p.m. | 2 | 5% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file