Free State ResearchTracker
Federal file · posted 2026-10-19 08:50 · flight n/a · 310 KB · folder: Political Files/2026/Federal/US Senate/Kansas/Roger Marshall
runs 10/21–10/27 · Open at the source ↗ · posted at source 10/19 07:50 CT · seen by Sentinel 10/19 08:19 CT · lead 29m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | KSNF · Joplin, MO |
| Flight | 2026-10-21 to 2026-10-27 |
| Total (gross) | $9,745 · 71 spots · $137 a spot
The gross is what the advertiser is billed. $8,283 of it reaches the station; the remaining $1,462 (15%) is the agency's commission. |
| Agency | Accounts Payable Strategic Media Services · Arlington, VA 22203 |
| Order # | 5345947 |
| Posted | 10/19 07:50 CT |
| File | KSNF Roger Marshall Order 5345947 1021-1027 REV 101626 (310 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 22 | 31% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 22 | 31% | 65+ (43%) |
| Late news | 10–11 p.m. | 12 | 17% | 65+ (33%) |
| Early morning | 5–9 a.m. | 11 | 15% | 65+ (36%), women-skew |
| Prime access | 7–8 p.m. | 4 | 6% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file