Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-09 17:31 · flight n/a · 125 KB · folder: Political Files/2026/Non-Candidate Issue Ads/WIN SENATE
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/09 16:31 CT · seen by Sentinel 10/09 21:22 CT · lead 4h 50m after · sponsor WinSenate · every advertiser in this race →
| Station | KCWE · Kansas City, MO |
| Flight | 10/20/26-10/26/26 |
| Total (gross) | $21,425 · 134 spots · $160 a spot
The gross is what the advertiser is billed. $18,211 of it reaches the station; the remaining $3,214 (15%) is the agency's commission. |
| Order # | 4480320 |
| Posted | 10/09 16:31 CT |
| File | KCWE-WinSenate-4480320-Contract-10.9.26 (125 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 35 | 26% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 30 | 22% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 20 | 15% | 65+ (43%) |
| Rotator/other | run of schedule | 20 | 15% | 35-54 (31%) |
| Late news | 10–11 p.m. | 18 | 13% | 65+ (33%) |
| Prime | 8–10 p.m. | 11 | 8% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file