Free State ResearchTracker
State file · posted 2026-09-23 09:20 · flight n/a · 104 KB · folder: Political Files/2026/State/Governor/Masterson for Governor
runs 07/20–08/09 · Open at the source ↗ · posted at source 09/23 08:20 CT · seen by Sentinel 09/23 12:17 CT · lead 3h 57m after · sponsor Ty Masterson · about Ty Masterson · every advertiser in this race →
| Station | WIBW-TV · Topeka, KS |
| Flight | 2026-07-20 to 2026-08-09 |
| Total (gross) | $23,350 · 32 spots · $730 a spot
The gross is what the advertiser is billed. $19,848 of it reaches the station; the remaining $3,502 (15%) is the agency's commission. |
| Document | invoice |
| Posted | 09/23 08:20 CT |
| File | MASTERSON FOR GOVERNOR EST 877 WIBW INVOICE 2 (104 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 1 | 100% | 65+ (36%), women-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file