Free State ResearchTracker
Federal file · posted 2026-09-24 17:56 · flight n/a · 160 KB · folder: Political Files/2026/Federal/US Senate/ADAM HAMILTON - KS - D
runs 09/21–10/04 · Open at the source ↗ · posted at source 09/24 16:56 CT · seen by Sentinel 09/25 10:33 CT · lead 17h 37m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/21/26-10/04/26 |
| Total (gross) | $35,675 · 91 spots · $392 a spot
The gross is what the advertiser is billed. $30,324 of it reaches the station; the remaining $5,351 (15%) is the agency's commission. |
| Order # | 4468050 |
| Posted | 09/24 16:56 CT |
| File | KMBC-Adam Hamilton-4468050-Contract-R 1-9.23.26 (160 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 19 | 21% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 17 | 19% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 16 | 18% | 65+ (43%) |
| Late news | 10–11 p.m. | 13 | 14% | 65+ (33%) |
| Rotator/other | run of schedule | 10 | 11% | 35-54 (31%) |
| Late night | 11 p.m.–2 a.m. | 10 | 11% | 35-54 (40%) |
| Prime access | 7–8 p.m. | 3 | 3% | 65+ (32%) |
| Prime | 8–10 p.m. | 2 | 2% | 35-54 (33%) |
| Sports | game windows | 1 | 1% | 35-54 (43%), men-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file