Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-16 18:04 · flight n/a · 152 KB · folder: Political Files/2026/Non-Candidate Issue Ads/MAIN STREET FUND
runs 10/15–10/25 · Open at the source ↗ · posted at source 10/16 17:04 CT · seen by Sentinel 10/16 17:24 CT · lead 19m after · sponsor Main Street Fund · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/15/26-10/25/26 |
| Total (gross) | $130,200 · 85 spots · $1,532 a spot
The gross is what the advertiser is billed. $110,670 of it reaches the station; the remaining $19,530 (15%) is the agency's commission. |
| Order # | 4481188 |
| Posted | 10/16 17:04 CT |
| File | KMBC-Main Street Fund-4481188-Contract- R 1-10.16.26 (152 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 27 | 32% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 15 | 18% | 65+ (43%) |
| Early morning | 5–9 a.m. | 13 | 15% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 11 | 13% | 65+ (33%) |
| Late night | 11 p.m.–2 a.m. | 10 | 12% | 35-54 (40%) |
| Sports | game windows | 3 | 4% | 35-54 (43%), men-skew |
| Prime | 8–10 p.m. | 3 | 4% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 2 | 2% | 65+ (32%) |
| Rotator/other | run of schedule | 1 | 1% | 35-54 (31%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file