Free State ResearchTracker
Federal file · posted 2026-09-28 17:42 · flight n/a · 121 KB · folder: Political Files/2026/Federal/US House/DON COOVER - KS - D
runs 09/29–10/05 · Open at the source ↗ · posted at source 09/28 16:42 CT · seen by Sentinel 09/29 12:18 CT · lead 19h 35m after · sponsor Don Coover · about Don Coover · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/29/26-10/05/26 |
| Total (gross) | $8,525
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 4470933 |
| Posted | 09/28 16:42 CT |
| File | KMBC-Don Coover-4470933-Contract-9.28.26 (121 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 7 | 30% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 6 | 26% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 4 | 17% | 65+ (43%) |
| Late news | 10–11 p.m. | 4 | 17% | 65+ (33%) |
| Late night | 11 p.m.–2 a.m. | 1 | 4% | 35-54 (40%) |
| Prime | 8–10 p.m. | 1 | 4% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file