Free State ResearchTracker
Non-Candidate Issue Ads file posted 2026-08-31T16:56; flight n/a; 136 KB. Folder: Political Files/2026/Non-Candidate Issue Ads/KANSAS VALUES INSTITUTE
runs 10/27–11/03 · Open at the source ↗ · posted at source 08/31 15:56 CT · seen by Sentinel 09/03 21:45 CT · lead 3d after · sponsor Kansas Values Institute · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/27/26-11/03/26 |
| Total (gross) | $57,950 · 62 spots · $935 a spot
The gross is what the advertiser is billed. $49,258 of it reaches the station; the remaining $8,692 (15%) is the agency's commission. |
| Agency | Waterfront Strategies · Washington, DC 20007 |
| Order # | 4458103 |
| Posted | 08/31 15:56 CT |
| File | KMBC-KS Values Institute-4458103-Contract-8.31.26 (136 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 15 | 24% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 14 | 23% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 13 | 21% | 65+ (43%) |
| Rotator/other | run of schedule | 6 | 10% | 35-54 (31%) |
| Late news | 10–11 p.m. | 5 | 8% | 65+ (33%) |
| Late night | 11 p.m.–2 a.m. | 3 | 5% | 35-54 (40%) |
| Sports | game windows | 3 | 5% | 35-54 (43%), men-skew |
| Prime | 8–10 p.m. | 2 | 3% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file