
Non-Candidate Issue Ads file · posted 2026-10-05 15:40 · flight n/a · 221 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA RIGHT DIRECTION PAC
runs 10/13–10/19 · Open at the source ↗ · posted at source 10/05 14:40 CT · seen by Sentinel 10/05 18:20 CT · lead 3h 40m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Flight | 2026-10-13 to 2026-10-19 |
| Total (gross) | $13,100
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 240036 |
| Posted | 10/05 14:40 CT |
| File | RGA RIGHT DIRECTION ORDER 240036 (221 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 9 | 50% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 6 | 33% | 65+ (33%) |
| Evening news | 4–7 p.m. | 2 | 11% | 65+ (43%) |
| Prime | 8–10 p.m. | 1 | 6% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file