Free State ResearchTracker
State file · posted 2026-10-21 11:40 · flight n/a · 32 KB · folder: Political Files/2026/State/Ty Masterson - KS Governor
runs 10/21–10/27 · Open at the source ↗ · posted at source 10/21 10:40 CT · seen by Sentinel 10/21 13:20 CT · lead 2h 40m after · sponsor Ty Masterson · about Ty Masterson · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-21 to 2026-10-27 |
| Total (gross) | $23,900 · 17 spots · $1,406 a spot
The gross is what the advertiser is billed. $20,315 of it reaches the station; the remaining $3,585 (15%) is the agency's commission. |
| Order # | 5441458 |
| Posted | 10/21 10:40 CT |
| File | Ty Masterson 5441458 (32 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 5 | 31% | 65+ (36%), women-skew |
| Rotator/other | run of schedule | 4 | 25% | 35-54 (31%) |
| Daytime | 9 a.m.–4 p.m. | 2 | 12% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 2 | 12% | 65+ (33%) |
| Evening news | 4–7 p.m. | 1 | 6% | 65+ (43%) |
| Prime | 8–10 p.m. | 1 | 6% | 35-54 (33%) |
| Sports | game windows | 1 | 6% | 35-54 (43%), men-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file