Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-06 20:17 · flight n/a · 267 KB · folder: Political Files/2026/Non-Candidate Issue Ads/BEVERLY PAC
runs 09/28–10/11 · Open at the source ↗ · posted at source 10/06 19:17 CT · seen by Sentinel 10/07 11:21 CT · lead 16h 4m after · sponsor Beverly PAC
| Station | KQTV · St. Joseph, MO |
| Flight | 09/28/26-10/11/26 |
| Total (gross) | $23,582 · 67 spots · $352 a spot
The gross is what the advertiser is billed. $20,045 of it reaches the station; the remaining $3,537 (15%) is the agency's commission. |
| Agency | Armada Strategies · Pompano Beach, FL 33062 |
| Posted | 10/06 19:17 CT |
| File | BEVERLY PAC 10-5 to 10-11 KQTV REV (267 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Late news | 10–11 p.m. | 17 | 25% | 65+ (33%) |
| Daytime | 9 a.m.–4 p.m. | 17 | 25% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 16 | 24% | 65+ (43%) |
| Early morning | 5–9 a.m. | 11 | 16% | 65+ (36%), women-skew |
| Sports | game windows | 3 | 4% | 35-54 (43%), men-skew |
| Late night | 11 p.m.–2 a.m. | 2 | 3% | 35-54 (40%) |
| Prime | 8–10 p.m. | 1 | 1% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file