Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-20 12:14 · flight n/a · 265 KB · folder: Political Files/2026/Non-Candidate Issue Ads/KS VALUES INSTITUTE/Order 238116
runs 10/13–10/19 · Open at the source ↗ · posted at source 10/20 11:14 CT · seen by Sentinel 10/20 12:20 CT · lead 65m after · sponsor Kansas Values Institute · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Flight | 2026-10-13 to 2026-10-19 |
| Total (gross) | $30,740 · 69 spots · $446 a spot
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 238116 |
| Document | invoice |
| Posted | 10/20 11:14 CT |
| File | KANSAS VALUES INSTITUTE INVOICE 238116-1 (265 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 26 | 39% | 65+ (43%) |
| Early morning | 5–9 a.m. | 25 | 37% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 8 | 12% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 8 | 12% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file