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The political intelligence desk for Kansas Scanning now · last 10/20 08:11 CT
MED Ad fcccandidate-buy-fileU.S. House, 4th Districtby Ron Estesstatus: new

KSNW (Wichita): US House - Ron Estes

Federal file posted 2026-02-14T17:29; flight n/a; 984 KB. Folder: Political Files/2026/Federal/US House/Candidate-USHouse-KS-Rep-Ron Estes

Open at the source ↗ · posted at source 02/14 16:29 CT · seen by Sentinel 09/05 23:31 CT · lead 203d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →

The ad station contract from the FCC public file

StationKSNW · Wichita, KS
Total (gross)$10,660 · 54 spots · $197 a spot
The gross is what the advertiser is billed. $8,041 of it reaches the station; the remaining $2,619 (25%) is the agency's commission.
Posted02/14 16:29 CT
FileCandidate-USHouse-KS-Rep-Ron Estes-7923 02-16 - 3-1-26 A (984 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Rotator/otherrun of schedule1941%35-54 (31%)
Evening news4–7 p.m.1839%65+ (43%)
Daytime9 a.m.–4 p.m.511%65+ (40%), women-skew
Early morning5–9 a.m.49%65+ (36%), women-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Download the contractopen in a new tab ↗

The contract PDF would not display here. Open it ↗ · station's political file ↗