Free State ResearchTracker
State file · posted 2026-10-06 12:31 · flight n/a · 36 KB · folder: Political Files/2026/State/Roger Marshall US Senate
runs 10/07–10/14 · Open at the source ↗ · posted at source 10/06 11:31 CT · seen by Sentinel 10/07 09:21 CT · lead 21h 49m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-07 to 2026-10-14 |
| Total (gross) | $36,800 · 43 spots · $856 a spot
The gross is what the advertiser is billed. $31,280 of it reaches the station; the remaining $5,520 (15%) is the agency's commission. |
| Agency | Accounts Payable Strategic Media Services · Arlington, VA 22203 |
| Order # | 5428358 |
| Posted | 10/06 11:31 CT |
| File | Roger Marshall US SEN 5428358 (36 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 11 | 31% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 10 | 28% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 9 | 25% | 65+ (43%) |
| Late news | 10–11 p.m. | 3 | 8% | 65+ (33%) |
| Prime | 8–10 p.m. | 2 | 6% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 1 | 3% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file