Free State ResearchTracker
State file posted 2026-09-10T09:47; flight n/a; 226 KB. Folder: Political Files/2026/State/Cindy Holscher for Governor
runs 09/23–09/29 · Open at the source ↗ · posted at source 09/10 08:47 CT · seen by Sentinel 09/10 09:12 CT · lead 25m after · sponsor Cindy Holscher · about Cindy Holscher · every advertiser in this race →
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-09-23 to 2026-09-29 |
| Total (gross) | $9,915 · 35 spots · $283 a spot
The gross is what the advertiser is billed. $8,428 of it reaches the station; the remaining $1,487 (15%) is the agency's commission. |
| Agency | Green & Wood Media Services AP · Des Moines, IA 50310 |
| Posted | 09/10 08:47 CT |
| File | CIndy Holsher for Governor_Order_9 23 thru 9 29 KSHB_38 (226 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Late news | 10–11 p.m. | 12 | 34% | 65+ (33%) |
| Daytime | 9 a.m.–4 p.m. | 10 | 29% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 7 | 20% | 65+ (36%), women-skew |
| Prime access | 7–8 p.m. | 3 | 9% | 65+ (32%) |
| Prime | 8–10 p.m. | 3 | 9% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file