Free State ResearchTracker
State file · posted 2026-10-20 14:01 · flight n/a · 286 KB · folder: Political Files/2026/State/Ty Masterson for Governor
runs 10/21–10/27 · Open at the source ↗ · posted at source 10/20 13:01 CT · seen by Sentinel 10/20 13:20 CT · lead 18m after · sponsor Ty Masterson · about Ty Masterson · every advertiser in this race →
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-21 to 2026-10-27 |
| Total (gross) | $11,150 · 23 spots · $485 a spot
The gross is what the advertiser is billed. $9,478 of it reaches the station; the remaining $1,672 (15%) is the agency's commission. |
| Posted | 10/20 13:01 CT |
| File | Ty Masteron for Governor_Order 10 21 thru 10 27 KSHB_7758 (286 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 8 | 42% | 65+ (43%) |
| Early morning | 5–9 a.m. | 4 | 21% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 4 | 21% | 65+ (33%) |
| Daytime | 9 a.m.–4 p.m. | 2 | 11% | 65+ (40%), women-skew |
| Prime access | 7–8 p.m. | 1 | 5% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file