Free State ResearchTracker
State file · posted 2026-07-25 00:35 · flight n/a · 307 KB · folder: Political Files/2026/State/Masterson for Governor
runs 07/23–08/04 · Open at the source ↗ · posted at source 07/24 23:35 CT · seen by Sentinel 10/19 22:06 CT · lead 86d after · sponsor Ty Masterson · about Ty Masterson · every advertiser in this race →
| Station | KMBZ-FM · Kansas City, KS |
| Flight | 2026-07-23 to 2026-08-04 |
| Total (gross) | $5,669 · 93 spots · $61 a spot
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 3394311 |
| Posted | 07/24 23:35 CT |
| File | 3394311 KMBZ-FM Ty Masterson for Governor - All Docs (307 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 28 | 61% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 18 | 39% | 65+ (36%), women-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file