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The political intelligence desk for Kansas Scans every hour · last 10/20 14:34 CT

Spend 21 priced items in the window; every figure is a floor

Race   Window
$594
RED SIDE ↗
$63,825
BLUE SIDE ↗
$99
UNATTRIBUTED ↗

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges (Meta). Nothing here is a projection.

By sponsor largest first

sponsorsideaboutTV plannedTV invoicedFEC fileddigital (range)medialatest
Don Coover
9 stationsKCWE, KMBC-TV, KODE-TV, KSHB-TV, KSNF, KSNT, KTKA-TV, WDAF-TV, WIBW-TV
blue Don Coover $63,825 — — — TV
covers 51%
2026-10-20
Derek Schmidt red Derek Schmidt — — — —–$594
6 ads
Meta 2026-10-18
National Right to Work Committee unattributed Don Coover — — — —–$99
1 ads
Meta 2026-10-19

By week coral = red side, violet = blue side

10-12
$51,449
10-19
$13,069

Booked ahead station orders already placed for flights from this week to Election Day · pro-rated by the days each flight runs in each week · a floor: stations post new orders every week

$62,475
RED SIDE
$49,475
BLUE SIDE
—
UNATTRIBUTED
10-19
$70,687
10-26
$34,273
11-02
$6,990
largest forward bookssidebroadcastcabletotal aheadundated ordersmarkets
Derek Schmidtred$62,475—$62,475$6,650Topeka
Don Cooverblue$49,475—$49,475—Joplin-Pittsburg, Kansas City, Topeka

By market: Topeka $83,195 · Kansas City $24,995 · Joplin-Pittsburg $3,760. Also on file: $6,650 in 1 priced order filed since the primary with no flight dates read — real money that cannot be placed on a week (some may already have aired), shown per sponsor in the undated column and kept out of the bars. Only priced orders count; a scanned order the reader could not price adds nothing.

Candidate war chests federal committees from FEC reports; statewide candidates' raised, spent and cash on hand from their Kansas Public Disclosure Commission reports, and the itemized columns from the Secretary of State's contribution viewer

candidateraceraisedspentcash on handthroughitemized to datelast 30 dayslatest gift
Don Coover blueU.S. House, 2nd District
federal
$1,242,465$809,424$433,0422026-09-30 – – –
Derek Schmidt redU.S. House, 2nd District
federal
$1,711,437$659,321$1,090,6172026-09-30 – – –

Kansas statewide candidates report twice a year and before each election; the July report covers through July 23. The itemized columns come from the Secretary of State's contribution viewer, pulled daily, and move the moment a new report or a last-minute filing is processed. Federal figures follow the FEC's quarterly filings. Cash on hand is what is left after spending, not what has been booked.

By market share = Kansas voters in the market, analyst estimate; coverage is the ceiling on exposure

marketvotersfiles$ floorsponsors
Kansas City
4 stationsKCWE, KMBC-TV, KSHB-TV, WDAF-TV
34%9$39,345Don Coover
Topeka
3 stationsKSNT, KTKA-TV, WIBW-TV
12%3$20,720Don Coover
Joplin-Pittsburg
2 stationsKODE-TV, KSNF
5%2$3,760Don Coover

Stations where the TV money lands

stationfiles$ floorsponsors
KMBC-TV Kansas City3$21,725Don Coover
WIBW-TV Topeka1$10,400Don Coover
KSHB-TV Kansas City1$7,385Don Coover
WDAF-TV Kansas City1$6,610Don Coover
KSNT Topeka1$6,420Don Coover
KTKA-TV Topeka1$3,900Don Coover
KCWE Kansas City4$3,625Don Coover
KSNF Joplin1$2,570Don Coover
KODE-TV Joplin1$1,190Don Coover

TV, cable & radio buys every flight by station and advertiser in the window, newest first · planned is a de-duped floor · filter by market or date; the total follows the filter

advertiserflighttypestation · marketrace filed underspotsGRPplanned · spentinvoiced
Don Coover2026-10-20 – 2026-10-26TVWIBW-TV
Topeka
U.S. House, 2nd District24—$10,400—
Don Coover2026-10-20 – 2026-10-26TVKMBC-TV
Kansas City
U.S. House, 2nd District34—$9,975—
Don Coover2026-10-20 – 2026-10-26TVKSHB-TV
Kansas City
U.S. House, 2nd District30—$7,385—
Don Coover2026-10-20 – 2026-10-26TVWDAF-TV
Kansas City
U.S. House, 2nd District16—$6,610—
Don Coover2026-10-20 – 2026-10-26TVKSNT
Topeka
U.S. House, 2nd District46—$6,420—
Don Coover2026-10-20 – 2026-10-26TVKTKA-TV
Topeka
U.S. House, 2nd District33—$3,900—
Don Coover2026-10-20 – 2026-10-26TVKSNF
Joplin-Pittsburg
U.S. House, 2nd District37—$2,570—
Don Coover2026-10-20 – 2026-10-26TVKODE-TV
Joplin-Pittsburg
U.S. House, 2nd District18—$1,190—
Don Coover2026-10-20 – 2026-10-26TVKCWE
Kansas City
U.S. House, 2nd District13—$1,025—
Don Coover2026-10-13 – 2026-10-19TVKMBC-TV
Kansas City
U.S. House, 2nd District28—$11,750—
Don Coover2026-10-13 – 2026-10-19TVKCWE
Kansas City
U.S. House, 2nd District1—$2,350—
Don Coover2026-10-06 – 2026-10-12TVKCWE
Kansas City
U.S. House, 2nd District2—$250—
Total ————

Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.

⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)

Digital, by platform & advertiser Kansas · 7 ads on Meta · platform-reported ranges, high end is the floor · the platforms report delivery by state, not by media market

advertisersideMetatotal (floor)in Kansasimpressionsadslatest
Derek Schmidtred $594 $594$5747,99462026-10-18
National Right to Work Committeeunattributed $99 $99$991,99912026-10-19
Total (floor) $693 $693$6739,993

Kansas-level only, and every ad here already cleared the platform's Kansas filter (Meta: delivered in Kansas; Google & Snap: Kansas in the targeting). There is no media-market split of digital to pull — Meta reports each ad's Kansas delivery share and Google/Snap report the geography a buy targeted, neither reports dollars by market. Spend is the platform's own range; the total is the high end, the floor the rest of the app uses. In Kansas keeps only what landed here: the libraries list an ad if any of it touched Kansas and report its whole national spend, so a national advertiser's total overstates its Kansas money (Meta: spend × the ad's Kansas delivery share; Google & Snap: counted only when Kansas is in the targeting — an ad aimed at the whole United States is usually fundraising, not Kansas persuasion). The per-ad geography is in the next card.

Digital ad targeting each ad's spend beside the geography it targeted or delivered to · Google geo-targeting, Snap regions, Meta Kansas delivery share

advertiserplatformspend (range)impressionstargeting / deliveryseenad
Derek Schmidt
Derek Schmidt
Meta up to $99 2,000–2,999 Kansas delivery 80% 2026-10-18 open ↗
Derek Schmidt
Derek Schmidt
Meta up to $99 100–999 Kansas delivery 100% 2026-10-18 open ↗
Derek Schmidt
Derek Schmidt
Meta up to $99 100–999 Kansas delivery 100% 2026-10-18 open ↗
Derek Schmidt
Derek Schmidt
Meta up to $99 100–999 Kansas delivery 100% 2026-10-18 open ↗
Derek Schmidt
Derek Schmidt
Meta up to $99 100–999 Kansas delivery 100% 2026-10-18 open ↗
Derek Schmidt
Derek Schmidt
Meta up to $99 100–999 Kansas delivery 100% 2026-10-18 open ↗
National Right to Work Committee
National Right To Work
Meta up to $99 1,000–1,999 Kansas delivery 100% 2026-10-19 open ↗