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The political intelligence desk for Kansas Scans every hour · last 10/19 20:35 CT

Spend 26 priced items in the window; every figure is a floor

Race   Window
$42,070
RED SIDE ↗
$19,900
BLUE SIDE ↗
$1,697
UNATTRIBUTED ↗

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges (Meta, Google/YouTube). Nothing here is a projection.

By sponsor largest first

sponsorsideaboutTV plannedTV invoicedFEC fileddigital (range)medialatest
Ron Estes
8 stationsKBSD-DT, KBSH-DT, KBSL-DT, KSCW-DT, KSNC, KSNG, KSNW, KWCH-DT
red Ron Estes $42,070 — — — TV
covers 43%
2026-10-16
Katy Tyndell
8 stationsKBSD-DT, KBSH-DT, KBSL-DT, KSCW-DT, KSNC, KSNG, KSNW, KWCH-DT
blue Katy Tyndell $19,900 — — — TV
covers 43%
2026-10-16
Tyndell for Congress unattributed Katy Tyndell — — — $1,200–$1,697
5 ads
Google/YouTubeMeta 2026-10-19

By week coral = red side, violet = blue side

10-12
$192,360
10-19
$297

Booked ahead station orders already placed for flights from this week to Election Day · pro-rated by the days each flight runs in each week · a floor: stations post new orders every week

$105,019
RED SIDE
$3,349
BLUE SIDE
—
UNATTRIBUTED
10-19
$45,357
10-26
$49,009
11-02
$14,002
largest forward bookssidebroadcastcabletotal aheadundated ordersmarkets
Ron Estesred$105,019—$105,019$54,512Wichita-Hutchinson
Katy Tyndellblue$3,349—$3,349—Wichita-Hutchinson

By market: Wichita-Hutchinson $108,368. Also on file: $54,512 in 3 priced orders filed since the primary with no flight dates read — real money that cannot be placed on a week (some may already have aired), shown per sponsor in the undated column and kept out of the bars. Only priced orders count; a scanned order the reader could not price adds nothing.

Candidate war chests federal committees from FEC reports; statewide candidates' raised, spent and cash on hand from their Kansas Public Disclosure Commission reports, and the itemized columns from the Secretary of State's contribution viewer

candidateraceraisedspentcash on handthroughitemized to datelast 30 dayslatest gift
Katy Tyndell blueU.S. House, 4th District
federal
$546,046$361,093$184,9532026-09-30 – – –
Ron Estes redU.S. House, 4th District
federal
$2,165,867$1,727,949$1,636,1942026-09-30 – – –

Kansas statewide candidates report twice a year and before each election; the July report covers through July 23. The itemized columns come from the Secretary of State's contribution viewer, pulled daily, and move the moment a new report or a last-minute filing is processed. Federal figures follow the FEC's quarterly filings. Cash on hand is what is left after spending, not what has been booked.

By market share = Kansas voters in the market, analyst estimate; coverage is the ceiling on exposure

marketvotersfiles$ floorsponsors
Wichita-Hutchinson
8 stationsKBSD-DT, KBSH-DT, KBSL-DT, KSCW-DT, KSNC, KSNG, KSNW, KWCH-DT
43%21$190,960Katy Tyndell, Ron Estes

Stations where the TV money lands

stationfiles$ floorsponsors
KSNW Wichita2$50,545Katy Tyndell, Ron Estes
KSNC Great Bend2$50,545Katy Tyndell, Ron Estes
KSNG Garden City2$50,545Katy Tyndell, Ron Estes
KBSH-DT Hays3$9,300Katy Tyndell, Ron Estes
KBSL-DT Goodland3$9,300Katy Tyndell, Ron Estes
KBSD-DT Ensign/Dodge City3$9,300Katy Tyndell, Ron Estes
KWCH-DT Hutchinson/Wichita3$9,300Katy Tyndell, Ron Estes
KSCW-DT Wichita3$2,125Katy Tyndell, Ron Estes

TV, cable & radio buys every flight by station and advertiser in the window, newest first · planned is a de-duped floor · filter by market or date; the total follows the filter

advertiserflighttypestation · marketrace filed underspotsGRPplanned · spentinvoiced
Ron Estes2026-10-20 – 2026-11-09TVKSNG +2 (network)
Wichita-Hutchinson
U.S. House, 4th District87—$42,070—
Katy Tyndell2026-10-14 – 2026-10-20TVKBSL-DT +3 (network)
Wichita-Hutchinson
U.S. House, 4th District23—$9,300—
Katy Tyndell2026-10-14 – 2026-10-20TVKSNG +2 (network)
Wichita-Hutchinson
U.S. House, 4th District22—$8,475—
Katy Tyndell2026-10-14 – 2026-10-20TVKSCW-DT
Wichita-Hutchinson
U.S. House, 4th District20—$2,125—
Total ————

Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.

⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)

Digital, by platform & advertiser Kansas · 5 ads on Meta & Google/YouTube · platform-reported ranges, high end is the floor · the platforms report delivery by state, not by media market

advertisersideMetaGoogle/YouTubetotal (floor)in Kansasimpressionsadslatest
Tyndell for Congressunattributed $297$1,400 $1,697$1,69772,09752026-10-19
Total (floor) $297$1,400 $1,697$1,69772,097

Kansas-level only, and every ad here already cleared the platform's Kansas filter (Meta: delivered in Kansas; Google & Snap: Kansas in the targeting). There is no media-market split of digital to pull — Meta reports each ad's Kansas delivery share and Google/Snap report the geography a buy targeted, neither reports dollars by market. Spend is the platform's own range; the total is the high end, the floor the rest of the app uses. In Kansas keeps only what landed here: the libraries list an ad if any of it touched Kansas and report its whole national spend, so a national advertiser's total overstates its Kansas money (Meta: spend × the ad's Kansas delivery share; Google & Snap: counted only when Kansas is in the targeting — an ad aimed at the whole United States is usually fundraising, not Kansas persuasion). The per-ad geography is in the next card.

Digital ad targeting each ad's spend beside the geography it targeted or delivered to · Google geo-targeting, Snap regions, Meta Kansas delivery share

advertiserplatformspend (range)impressionstargeting / deliveryseenad
Tyndell for Congress
TYNDELL FOR CONGRESS
Google/YouTube $600–$700 30,000–35,000 targets: 67523,Kansas,United States, 67529,Kansas,United States, 67550,Kansas,United States, 67567,Kansas,United States, 67574,Kansas,United States, Barber County,Kansas,United States, Butler County,Kansas,United States, Chautauq 2026-10-14 open ↗
Tyndell for Congress
TYNDELL FOR CONGRESS
Google/YouTube $600–$700 30,000–35,000 targets: 67523,Kansas,United States, 67529,Kansas,United States, 67550,Kansas,United States, 67567,Kansas,United States, 67574,Kansas,United States, Barber County,Kansas,United States, Butler County,Kansas,United States, Chautauq 2026-10-14 open ↗
Tyndell for Congress
Katy for Kansas
Meta up to $99 0–99 not reported 2026-10-19 open ↗
Tyndell for Congress
Katy for Kansas
Meta up to $99 100–999 Kansas delivery 100% 2026-10-19 open ↗
Tyndell for Congress
Katy for Kansas
Meta up to $99 100–999 Kansas delivery 100% 2026-10-19 open ↗