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The political intelligence desk for Kansas Scanning now · last 10/20 08:11 CT

Spend 7 priced items in the window; every figure is a floor

Race   Window
$198
RED SIDE ↗
—
BLUE SIDE ↗
$695
UNATTRIBUTED ↗

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges (Meta). Nothing here is a projection.

By sponsor largest first

sponsorsideaboutTV plannedTV invoicedFEC fileddigital (range)medialatest
Republican House Campaign Committee, Cyndi Howerton, Treasurer unattributed Alex Bergman — — — $200–$299
1 ads
Meta 2026-10-14
Stand Up Blue Valley unattributed Alex Bergman, Bryan Mouber — — — —–$198
2 ads
Meta 2026-10-15
Bergman for Kansas House, Jeffery Sweeten, Treasurer red Alex Bergman — — — —–$198
2 ads
Meta 2026-10-19
Mouber for Kansas unattributed Bryan Mouber — — — —–$99
1 ads
Meta 2026-10-15
Working Kansas Alliance unattributed Bryan Mouber — — — —–$99
1 ads
Meta 2026-10-19

By week coral = red side, violet = blue side

10-12
$596
10-19
$297

Stations where the TV money lands

stationfiles$ floorsponsors

⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)

Digital, by platform & advertiser Kansas · 7 ads on Meta · platform-reported ranges, high end is the floor · the platforms report delivery by state, not by media market

advertisersideMetatotal (floor)in Kansasimpressionsadslatest
Republican House Campaign Committee, Cyndi Howerton, Treasurerunattributed $299 $299$2996,99912026-10-14
Stand Up Blue Valleyunattributed $198 $198$1925,99822026-10-15
Bergman for Kansas House, Jeffery Sweeten, Treasurerred $198 $198$1982,99822026-10-19
Mouber for Kansasunattributed $99 $99$992,99912026-10-15
Working Kansas Allianceunattributed $99 $99$671,99912026-10-19
Total (floor) $893 $893$85520,993

Kansas-level only, and every ad here already cleared the platform's Kansas filter (Meta: delivered in Kansas; Google & Snap: Kansas in the targeting). There is no media-market split of digital to pull — Meta reports each ad's Kansas delivery share and Google/Snap report the geography a buy targeted, neither reports dollars by market. Spend is the platform's own range; the total is the high end, the floor the rest of the app uses. In Kansas keeps only what landed here: the libraries list an ad if any of it touched Kansas and report its whole national spend, so a national advertiser's total overstates its Kansas money (Meta: spend × the ad's Kansas delivery share; Google & Snap: counted only when Kansas is in the targeting — an ad aimed at the whole United States is usually fundraising, not Kansas persuasion). The per-ad geography is in the next card.

Digital ad targeting each ad's spend beside the geography it targeted or delivered to · Google geo-targeting, Snap regions, Meta Kansas delivery share

advertiserplatformspend (range)impressionstargeting / deliveryseenad
Republican House Campaign Committee, Cyndi Howerton, Treasurer
Middle of Main Street
Meta $200–$299 6,000–6,999 Kansas delivery 100% 2026-10-14 open ↗
Stand Up Blue Valley
Stand Up Blue Valley
Meta up to $99 1,000–1,999 Kansas delivery 98% 2026-10-15 open ↗
Stand Up Blue Valley
Stand Up Blue Valley
Meta up to $99 3,000–3,999 Kansas delivery 96% 2026-10-15 open ↗
Mouber for Kansas
Mouber for Kansas
Meta up to $99 2,000–2,999 Kansas delivery 100% 2026-10-15 open ↗
Bergman for Kansas House, Jeffery Sweeten, Treasurer
Alex Bergman for Kansas
Meta up to $99 1,000–1,999 Kansas delivery 100% 2026-10-19 open ↗
Bergman for Kansas House, Jeffery Sweeten, Treasurer
Alex Bergman for Kansas
Meta up to $99 100–999 Kansas delivery 100% 2026-10-19 open ↗
Working Kansas Alliance
Working Kansas Alliance
Meta up to $99 1,000–1,999 Kansas delivery 68% 2026-10-19 open ↗