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The political intelligence desk for Kansas Scans every hour · last 10/20 18:34 CT

Spend 7 priced items in the window; every figure is a floor

Race   Window
$396
RED SIDE ↗
—
BLUE SIDE ↗
$498
UNATTRIBUTED ↗

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges (Meta, Google/YouTube). Nothing here is a projection.

By sponsor largest first

sponsorsideaboutTV plannedTV invoicedFEC fileddigital (range)medialatest
Kansas Chamber red Brenda Bandy — — — —–$396
4 ads
Meta 2026-10-20
Bandy for Kansas unattributed Brenda Bandy — — — $100–$299
2 ads
Google/YouTubeMeta 2026-10-15
Working Kansas Alliance unattributed Brenda Bandy — — — $100–$199
1 ads
Meta 2026-10-19

By week coral = red side, violet = blue side

10-12
$299
10-19
$595

Stations where the TV money lands

stationfiles$ floorsponsors

⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)

Digital, by platform & advertiser Kansas · 7 ads on Meta & Google/YouTube · platform-reported ranges, high end is the floor · the platforms report delivery by state, not by media market

advertisersideMetaGoogle/YouTubetotal (floor)in Kansasimpressionsadslatest
Kansas Chamberred $396— $396$3966,99642026-10-20
Bandy for Kansasunattributed $99$200 $299$2992,99922026-10-15
Working Kansas Allianceunattributed $199— $199$1632,99912026-10-19
Total (floor) $694$200 $894$85812,994

Kansas-level only, and every ad here already cleared the platform's Kansas filter (Meta: delivered in Kansas; Google & Snap: Kansas in the targeting). There is no media-market split of digital to pull — Meta reports each ad's Kansas delivery share and Google/Snap report the geography a buy targeted, neither reports dollars by market. Spend is the platform's own range; the total is the high end, the floor the rest of the app uses. In Kansas keeps only what landed here: the libraries list an ad if any of it touched Kansas and report its whole national spend, so a national advertiser's total overstates its Kansas money (Meta: spend × the ad's Kansas delivery share; Google & Snap: counted only when Kansas is in the targeting — an ad aimed at the whole United States is usually fundraising, not Kansas persuasion). The per-ad geography is in the next card.

Digital ad targeting each ad's spend beside the geography it targeted or delivered to · Google geo-targeting, Snap regions, Meta Kansas delivery share

advertiserplatformspend (range)impressionstargeting / deliveryseenad
Bandy for Kansas
Bandy for Kansas
Google/YouTube $100–$200 0–1,000 targets: 66502,Kansas,United States, 66503,Kansas,United States 2026-10-15 open ↗
Working Kansas Alliance
Working Kansas Alliance
Meta $100–$199 2,000–2,999 Kansas delivery 82% 2026-10-19 open ↗
Bandy for Kansas
Bandy for Kansas
Meta up to $99 1,000–1,999 Kansas delivery 100% 2026-10-15 open ↗
Kansas Chamber
Kansas Chamber PAC
Meta up to $99 100–999 Kansas delivery 100% 2026-10-19 open ↗
Kansas Chamber
Kansas Chamber PAC
Meta up to $99 100–999 Kansas delivery 100% 2026-10-19 open ↗
Kansas Chamber
Kansas Chamber PAC
Meta up to $99 3,000–3,999 Kansas delivery 100% 2026-10-20 open ↗
Kansas Chamber
Kansas Chamber PAC
Meta up to $99 100–999 Kansas delivery 100% 2026-10-20 open ↗