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The political intelligence desk for Kansas Scans every hour · last 10/20 15:47 CT

Spend 111 priced items in the window; every figure is a floor

Race   Window
$9,790
RED SIDE ↗
$268,544
BLUE SIDE ↗
$7,886
UNATTRIBUTED ↗

TV planned = orders, estimates and contracts from the FCC files (what is booked); TV invoiced = station invoices in the same files (what actually ran and was billed). Scanned documents add nothing to either. FEC = independent expenditures as filed. Digital = the high end of platform-reported ranges (Meta). Nothing here is a projection.

By sponsor largest first

sponsorsideaboutTV plannedTV invoicedFEC fileddigital (range)medialatest
Kansans for Affordable Rates
12 stationsKAAS-TV, KAKE, KBSD-DT, KBSH-DT, KBSL-DT, KLBY, KSAS-TV, KSNC, KSNG, KSNW, KUPK, KWCH-DT
blue Dinah Sykes $262,150 — — $5,000–$6,394
6 ads
MetaTV
covers 43%
2026-10-20
Daniel Hawkins
6 stationsKAKE, KLBY, KSNC, KSNG, KSNW, KUPK
red Daniel Hawkins $9,790 $18,550
6 invoices
— — TV
covers 43%
2026-10-20
Dinah Sykes
5 stationsKAKE, KLBY, KSNC, KSNG, KUPK
unattributed Dinah Sykes $6,590
+1 unpriced
$7,940
6 invoices
— $900–$1,296
4 ads
MetaTV
covers 43%
2026-10-20

By week coral = red side, violet = blue side

10-12
$812,948
10-19
$89,722

Booked ahead station orders already placed for flights from this week to Election Day · pro-rated by the days each flight runs in each week · a floor: stations post new orders every week

$52,880
RED SIDE
$195,430
BLUE SIDE
—
UNATTRIBUTED
10-19
$111,000
10-26
$108,304
11-02
$29,006
largest forward bookssidebroadcastcabletotal aheadundated ordersmarkets
Kansans for Affordable Ratesblue$180,900—$180,900—Wichita-Hutchinson
Daniel Hawkinsred$52,880—$52,880—Wichita-Hutchinson
Dinah Sykesblue$14,530—$14,530$31,620Wichita-Hutchinson

By market: Wichita-Hutchinson $248,310. Also on file: $31,620 in 3 priced orders filed since the primary with no flight dates read — real money that cannot be placed on a week (some may already have aired), shown per sponsor in the undated column and kept out of the bars. Only priced orders count; a scanned order the reader could not price adds nothing.

Candidate war chests federal committees from FEC reports; statewide candidates' raised, spent and cash on hand from their Kansas Public Disclosure Commission reports, and the itemized columns from the Secretary of State's contribution viewer

candidateraceraisedspentcash on handthroughitemized to datelast 30 dayslatest gift
Dinah Sykes blueKansas Insurance Commissioner
state
$314,644$75,240$239,4042026-07-23
read from a scan ⓘ
$312,275
852 gifts · 78% Kansas
— 2026-07-23
Daniel Hawkins redKansas Insurance Commissioner
state
$86,395$59,727$420,6782026-07-23
read from a scan ⓘ
$503,700
407 gifts · 78% Kansas
— 2026-07-23

Kansas statewide candidates report twice a year and before each election; the July report covers through July 23. The itemized columns come from the Secretary of State's contribution viewer, pulled daily, and move the moment a new report or a last-minute filing is processed. Federal figures follow the FEC's quarterly filings. Cash on hand is what is left after spending, not what has been booked.

By market share = Kansas voters in the market, analyst estimate; coverage is the ceiling on exposure

marketvotersfiles$ floorsponsors
Wichita-Hutchinson
12 stationsKAAS-TV, KAKE, KBSD-DT, KBSH-DT, KBSL-DT, KLBY, KSAS-TV, KSNC, KSNG, KSNW, KUPK, KWCH-DT
43%101$815,510Daniel Hawkins, Dinah Sykes, Kansans for Affordable Rates

Stations where the TV money lands

stationfiles$ floorsponsors
KBSL-DT Goodland4$121,650Kansans for Affordable Rates
KSNG Garden City8$86,580Daniel Hawkins, Dinah Sykes
+1 moreKansans for Affordable Rates
KBSD-DT Ensign/Dodge City4$85,900Kansans for Affordable Rates
KBSH-DT Hays4$85,900Kansans for Affordable Rates
KWCH-DT Hutchinson/Wichita4$85,900Kansans for Affordable Rates
KSNC Great Bend8$79,990Daniel Hawkins, Dinah Sykes
+1 moreKansans for Affordable Rates
KSNW Wichita7$79,990Daniel Hawkins, Kansans for Affordable Rates
KLBY Colby18$49,000Daniel Hawkins, Dinah Sykes
+1 moreKansans for Affordable Rates
KUPK Garden City18$49,000Daniel Hawkins, Dinah Sykes
+1 moreKansans for Affordable Rates
KAKE Wichita18$49,000Daniel Hawkins, Dinah Sykes
+1 moreKansans for Affordable Rates
KSAS-TV Wichita4$21,300Kansans for Affordable Rates
KAAS-TV Salina4$21,300Kansans for Affordable Rates

TV, cable & radio buys every flight by station and advertiser in the window, newest first · planned is a de-duped floor · filter by market or date; the total follows the filter

advertiserflighttypestation · marketrace filed underspotsGRPplanned · spentinvoiced
Kansans for Affordable Rates2026-10-28 – 2026-11-03TVKBSL-DT +3 (network)
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
15—$42,950—
Kansans for Affordable Rates2026-10-28 – 2026-11-03TVKLBY +2 (network)
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
10—$25,500—
Kansans for Affordable Rates2026-10-28 – 2026-11-03TVKSAS-TV +1 (network)
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
30—$7,950—
Kansans for Affordable Rates2026-10-21 – 2026-10-27TVKBSH-DT +2 (network)
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
15—$42,950—
Kansans for Affordable Rates2026-10-21 – 2026-10-27TVKSNG +2 (network)
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
42—$37,350—
Kansans for Affordable Rates2026-10-21 – 2026-10-27TVKSAS-TV +1 (network)
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
30—$7,950—
Daniel Hawkins2026-10-20 – 2026-10-26TVKSNG +2 (network)
Wichita-Hutchinson
Kansas Insurance Commissioner37—$9,790—
Dinah Sykes2026-10-20 – 2026-10-26TVKSNG
Wichita-Hutchinson
Kansas Insurance Commissioner30—$6,590—
Kansans for Affordable Rates2026-10-15 – 2026-10-20TVKBSL-DT
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
13—$35,750—
Kansans for Affordable Rates2026-10-15 – 2026-10-20TVKSNG +2 (network)
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
40—$32,850—
Kansans for Affordable Rates2026-10-15 – 2026-10-20TVKUPK +2 (network)
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
12—$23,500—
Kansans for Affordable Rates2026-10-15 – 2026-10-20TVKSAS-TV +1 (network)
Wichita-Hutchinson
Issue Ad - Pro Sykes
Kansas Insurance Commissioner
19—$5,400—
Dinah Sykes2026-10-13 – 2026-10-19TVKLBY +2 (network)
Wichita-Hutchinson
Kansas Insurance Commissioner15——$3,970
Daniel Hawkins2026-10-13 – 2026-10-19TVKLBY +2 (network)
Wichita-Hutchinson
Kansas Insurance Commissioner85——$9,275
Dinah Sykes2026-10-06 – 2026-10-12TVKLBY +2 (network)
Wichita-Hutchinson
Kansas Insurance Commissioner15——$3,970
Daniel Hawkins2026-10-06 – 2026-10-12TVKLBY +2 (network)
Wichita-Hutchinson
Kansas Insurance Commissioner68——$9,275
Total ————

Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.

⤓ Spots by audience — age & gender (Excel) · who the TV spots reach, modeled from the daypart each runs in and public audience data (estimate, not measured ratings)

Digital, by platform & advertiser Kansas · 10 ads on Meta · platform-reported ranges, high end is the floor · the platforms report delivery by state, not by media market

advertisersideMetatotal (floor)in Kansasimpressionsadslatest
Kansans for Affordable Ratesunattributed $6,394 $6,394$5,888478,99462026-10-19
Dinah Sykesunattributed $1,296 $1,296$1,155179,99642026-10-15
Total (floor) $7,690 $7,690$7,044658,990

Kansas-level only, and every ad here already cleared the platform's Kansas filter (Meta: delivered in Kansas; Google & Snap: Kansas in the targeting). There is no media-market split of digital to pull — Meta reports each ad's Kansas delivery share and Google/Snap report the geography a buy targeted, neither reports dollars by market. Spend is the platform's own range; the total is the high end, the floor the rest of the app uses. In Kansas keeps only what landed here: the libraries list an ad if any of it touched Kansas and report its whole national spend, so a national advertiser's total overstates its Kansas money (Meta: spend × the ad's Kansas delivery share; Google & Snap: counted only when Kansas is in the targeting — an ad aimed at the whole United States is usually fundraising, not Kansas persuasion). The per-ad geography is in the next card.

Digital ad targeting each ad's spend beside the geography it targeted or delivered to · Google geo-targeting, Snap regions, Meta Kansas delivery share

advertiserplatformspend (range)impressionstargeting / deliveryseenad
Kansans for Affordable Rates
Kansans for Affordable Rates
Meta $3,500–$3,999 300,000–349,999 Kansas delivery 91% 2026-10-17 open ↗
Kansans for Affordable Rates
Kansans for Affordable Rates
Meta $1,000–$1,499 80,000–89,999 Kansas delivery 93% 2026-10-16 open ↗
Dinah Sykes
Dinah Sykes for Insurance Commissioner
Meta $700–$799 100,000–124,999 Kansas delivery 89% 2026-10-14 open ↗
Kansans for Affordable Rates
Kansans for Affordable Rates
Meta $400–$499 15,000–19,999 Kansas delivery 95% 2026-10-19 open ↗
Dinah Sykes
Dinah Sykes for Insurance Commissioner
Meta $100–$199 20,000–24,999 Kansas delivery 89% 2026-10-14 open ↗
Dinah Sykes
Dinah Sykes for Insurance Commissioner
Meta $100–$199 20,000–24,999 Kansas delivery 90% 2026-10-14 open ↗
Kansans for Affordable Rates
Kansans for Affordable Rates
Meta $100–$199 10,000–14,999 Kansas delivery 96% 2026-10-19 open ↗
Kansans for Affordable Rates
Kansans for Affordable Rates
Meta up to $99 1,000–1,999 Kansas delivery 95% 2026-10-15 open ↗
Dinah Sykes
Dinah Sykes for Insurance Commissioner
Meta up to $99 4,000–4,999 Kansas delivery 89% 2026-10-15 open ↗
Kansans for Affordable Rates
Kansans for Affordable Rates
Meta up to $99 1,000–1,999 Kansas delivery 97% 2026-10-19 open ↗

The money trail behind streaming & programmatic FEC Schedule B and Kansas PDC reports · what each committee paid media vendors, beside what is on file for it · 60 federal committees and 62 Kansas reports read · updated 2026-10-20

committeesideconnected TVother digitalall media paidon fileunexplainedlargest payees
Dinah Sykes
Kansas Insurance Commissioner
Kansas candidate report (Schedule C) · report ↗
none of it paid since the primary
blue — — $95 $55,386 −$55,291
orders on file not yet paid or not yet reported
Campaign Verify $95 (electronic/website advertising electronic/ website advertising)

No public archive shows connected-TV spending, so this card reads it from the payments side. Every candidate committee in a federal race and every sponsor in the station files or ad libraries that is a federal committee (a federal super PAC in a state race included) is read. A payment counts as connected TV when it goes to a streaming seller or its purpose line says CTV, OTT or streaming, even when paid to a media-buying firm. Unexplained is what a committee paid for media minus its station orders and library digital on file: money that bought something no public record shows — connected TV, programmatic, mail or production. A negative figure means orders are on file that the committee has not yet paid or reported. Federal reports lag (quarterly filers report up to 15 days after the quarter ends). Kansas committees — the statewide candidates and outside groups in state races — come from their Kansas Public Disclosure Commission filings: the candidates' itemized expenditures (Schedule C) and outside groups' Statements of Independent Expenditures (scanned; read by a model, check the statement before quoting a figure). Kansas reports come three times a cycle; the next covers July 24 – Oct. 22 and is due Oct. 26. A payment is not the same as ad spend — a media firm's line can bundle production and fees.