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The political intelligence desk for Kansas Scanning now · last 10/20 00:34 CT

Booked vs. aired buys on the air in the last 30 days or booked ahead · U.S. House, 2nd District

Race Days

A station buy is booked with an order, often revised, and billed with an invoice once it runs. Reading the three side by side shows money that was booked and pulled, flights that moved, buys that were cut or grew, and invoices that came in under or over the order.

Red side 8 buys

$116,135
first booked
$116,235
booked now
$57,715
has run
$58,520
still to run
—
cancelled · 0

0 moved · 0 cut · 0 grew · 0 billed off the order · $30,030 finished with no invoice posted yet

Blue side 40 buys

$191,235
first booked
$191,235
booked now
$157,742
has run
$33,493
still to run
—
cancelled · 0

0 moved · 2 cut · 2 grew · 0 billed off the order · $152,160 finished with no invoice posted yet

What changed 4 buys, biggest swing first · click a row for the filings

advertiserstationwhat changedbooked fornowfirst bookednowinvoiced
Don Coover KMBC-TV
TV · Kansas City
cut Oct 6 – Oct 12 Oct 6 – Oct 12 $13,325 $11,325 —
Don Coover KMBC-TV
TV · Kansas City
added Oct 13 – Oct 19 Oct 13 – Oct 19 $9,750 $11,750 —
Don Coover KCWE
TV · Kansas City
cut Oct 6 – Oct 12 Oct 6 – Oct 12 $375 $250 —
Don Coover KCWE
TV · Kansas City
added Oct 13 – Oct 19 Oct 13 – Oct 19 $2,225 $2,350 —

One order filed at a station and its sister stations counts once (the "+2" beside a station). An invoice below the order is not always money pulled: stations sometimes bill a flight in parts, and a later invoice may follow. Stations post invoices unevenly, and some never do, so "has run" counts the invoice where there is one and the booked money for the days already past where there is not. A buy filed once and never revised shows no change here even if it was quietly trimmed.