
A station buy is booked with an order, often revised, and billed with an invoice once it runs. Reading the three side by side shows money that was booked and pulled, flights that moved, buys that were cut or grew, and invoices that came in under or over the order.
0 moved · 0 cut · 0 grew · 0 billed off the order · $30,030 finished with no invoice posted yet
0 moved · 2 cut · 2 grew · 0 billed off the order · $152,160 finished with no invoice posted yet
| advertiser | station | what changed | booked for | now | first booked | now | invoiced |
|---|---|---|---|---|---|---|---|
| Don Coover | KMBC-TV TV · Kansas City |
cut | Oct 6 – Oct 12 | Oct 6 – Oct 12 | $13,325 | $11,325 | — |
| Don Coover | KMBC-TV TV · Kansas City |
added | Oct 13 – Oct 19 | Oct 13 – Oct 19 | $9,750 | $11,750 | — |
| Don Coover | KCWE TV · Kansas City |
cut | Oct 6 – Oct 12 | Oct 6 – Oct 12 | $375 | $250 | — |
| Don Coover | KCWE TV · Kansas City |
added | Oct 13 – Oct 19 | Oct 13 – Oct 19 | $2,225 | $2,350 | — |
One order filed at a station and its sister stations counts once (the "+2" beside a station). An invoice below the order is not always money pulled: stations sometimes bill a flight in parts, and a later invoice may follow. Stations post invoices unevenly, and some never do, so "has run" counts the invoice where there is one and the booked money for the days already past where there is not. A buy filed once and never revised shows no change here even if it was quietly trimmed.