Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-13 14:27 · flight n/a · 49 KB · folder: Political Files/2026/Non-Candidate Issue Ads/New Deal for All Inc
runs 10/14–10/20 · Open at the source ↗ · posted at source 10/13 13:27 CT · seen by Sentinel 10/13 14:22 CT · lead 55m after · sponsor New Deal for All Inc
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-14 to 2026-10-20 |
| Total (gross) | $110,500 · 88 spots · $1,256 a spot
The gross is what the advertiser is billed. $93,925 of it reaches the station; the remaining $16,575 (15%) is the agency's commission. |
| Agency | Canal Partners Media Email · Atlanta, GA 30339 |
| Order # | 5435137 |
| Posted | 10/13 13:27 CT |
| File | NEW DEAL FOR ALL INC ISSUE 5435137 (49 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 39 | 44% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 20 | 23% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 18 | 20% | 65+ (43%) |
| Late news | 10–11 p.m. | 7 | 8% | 65+ (33%) |
| Prime | 8–10 p.m. | 4 | 5% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file