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The political intelligence desk for Kansas Scans every hour · last 10/19 03:13 CT

All advertisers · U.S. Senate (Kansas) · New Deal for All Inc

The last 7 days and everything booked ahead. Spending from before that is left out until you ask.Include earlier spending

New Deal for All Inc blue first seen 10/13 13:27 CT · U.S. Senate (Kansas)

$970,020
ON FILE · LAST 7 DAYS & BOOKED AHEAD
$110,500
TV/CABLE/RADIO PLANNED · GROSS
—
INVOICED
$970,020
FEC FILED
—
DIGITAL RANGE

What is running now, what ran in the last 7 days and what is booked ahead. Station money is gross — what the advertiser is billed, not the smaller sum the station banks after the agency's commission; it is the figure the station quotes and the one a committee discloses to the FEC, so the two can be read against each other. Total on file is the larger of two reads of the same money: what the stations and platforms show (planned TV/cable/radio orders plus the high end of digital ranges) or what the committee has sworn to at the FEC (independent expenditures). The two are never added — an FEC expenditure for “television advertising” is the station orders it paid for. A floor, de-duped so order revisions, later invoices and amended filings are never counted twice (invoiced dollars are shown beside it, not added into it). Drill into every order behind it below or in the Library.

fec 4fcc 2   ads and contracts ↗ · export ↗

TV, cable & radio buys every flight by station, newest first · planned is a de-duped floor · cycle to date · filter by market or date; the total follows the filter

Planned by race: Issue Ad $110,500

flighttypestation · marketrace filed underspotsGRPplanned · spentinvoiced
2026-10-14 – 2026-10-20TVWDAF-TV
Kansas City
Issue Ad88—$110,500—
Total ————

Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital and FEC are not here — the platforms report delivery by state, not by media market. The flight dates tell you which fight a buy was really for.

Who New Deal for All Inc reaches every current or upcoming buy, all races · air and platforms together, weighted by money

64% of the audience these spots reach is 55 or older (39% is 65+); daytime carries the most spots (44%); the mix skews women (58%).

10%
AGE 18-34
26%
AGE 35-54
25%
AGE 55-64
39%
AGE 65+
58%
WOMEN, ON AIR
88
SPOTS SCHEDULED
slottypical timespotssharewho’s watching
Daytime9 a.m.–4 p.m.3944%65+ (40%), women-skew
Early morning5–9 a.m.2023%65+ (36%), women-skew
Evening news4–7 p.m.1820%65+ (43%)
Late news10–11 p.m.78%65+ (33%)
Prime8–10 p.m.45%35-54 (33%)

From 1 flight with a readable schedule ($110,500 planned). Spot counts are real. Who’s watching on air is modeled from each daypart’s public audience mix, not measured local ratings. The method and its sources ↗

What we know BLUE

FEC committeeC00962696
Media buyerCanal Partners Media Email, Atlanta, GA 30339
Media buyerCanal Partners Media

Outlets: WDAF-TV

Markets bought: Kansas City · coverage 34% of Kansas voters (ceiling on exposure; analyst market shares)

Pickup since first seen: 0 news/social items · see them →

Timeline 6 items, newest first · sort or expand

sevitemposted
LOW Intel FEC: NEW DEAL FOR ALL, INC. spent $61,410 opposing Roger Marshall - video production
fecU.S. Senate (Kansas) by New Deal for All Incre Roger Marshall
posted 10/15 19:00 CT
seen 10/16 16:30 CT
21h 30m after
LOW Intel FEC: NEW DEAL FOR ALL, INC. spent $20,470 opposing Roger Marshall - video production
fecU.S. Senate (Kansas) by New Deal for All Incre Roger Marshall
posted 10/15 19:00 CT
seen 10/16 16:30 CT
21h 30m after
LOW Intel FEC: NEW DEAL FOR ALL, INC. spent $61,411 opposing Roger Marshall - VIDEO PRODUCTION
fecU.S. Senate (Kansas) by New Deal for All Incre Roger Marshall
posted 10/15 19:00 CT
seen 10/17 06:30 CT
35h 30m after
LOW Intel FEC: NEW DEAL FOR ALL, INC. spent $826,729 opposing Roger Marshall - advertising
fecU.S. Senate (Kansas) by New Deal for All Incre Roger Marshall
posted 10/13 19:00 CT
seen 10/15 19:29 CT
2d after
LOW Ad WDAF-TV (Kansas City): New Deal for All Inc (2026-10-14 – 2026-10-20)
fcc by New Deal for All Inc
runs 10/14–10/20
posted 10/13 13:27 CT
seen 10/13 14:22 CT
55m after
LOW Ad WDAF-TV (Kansas City): New Deal for All Inc [form]
fcc by New Deal for All Inc
posted 10/13 13:27 CT
seen 10/13 14:22 CT
55m after