Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-16 18:04 · flight n/a · 114 KB · folder: Political Files/2026/Non-Candidate Issue Ads/PEOPLE NOT POLITICIANS
runs 10/13–10/19 · Open at the source ↗ · posted at source 10/16 17:04 CT · seen by Sentinel 10/16 18:24 CT · lead 80m after · sponsor People Not Politicians
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/13/26-10/19/26 |
| Total (gross) | $23,400 · 10 spots · $2,340 a spot
The gross is what the advertiser is billed. $19,890 of it reaches the station; the remaining $3,510 (15%) is the agency's commission. |
| Order # | 4480676 |
| Posted | 10/16 17:04 CT |
| File | KMBC-People not Politicans -4480676-Contract- R 1 -10.16.26 (114 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Sports | game windows | 3 | 30% | 35-54 (43%), men-skew |
| Daytime | 9 a.m.–4 p.m. | 2 | 20% | 65+ (40%), women-skew |
| Prime | 8–10 p.m. | 2 | 20% | 35-54 (33%) |
| Early morning | 5–9 a.m. | 1 | 10% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 1 | 10% | 65+ (43%) |
| Late news | 10–11 p.m. | 1 | 10% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file