Free State ResearchTracker
All advertisers · People Not Politicians
The last 7 days and everything booked ahead. Spending from before that is left out until you ask.Include earlier spending
What is running now, what ran in the last 7 days and what is booked ahead — 3 earlier buys left out until you include earlier spending above. Station money is gross — what the advertiser is billed, not the smaller sum the station banks after the agency's commission; it is the figure the station quotes and the one a committee discloses to the FEC, so the two can be read against each other. Total on file is the larger of two reads of the same money: what the stations and platforms show (planned TV/cable/radio orders plus the high end of digital ranges) or what the committee has sworn to at the FEC (independent expenditures). The two are never added — an FEC expenditure for “television advertising” is the station orders it paid for. A floor, de-duped so order revisions, later invoices and amended filings are never counted twice (invoiced dollars are shown beside it, not added into it). Drill into every order behind it below or in the Library.
fcc 48google_ads 2 ads and contracts ↗ · export ↗
Planned by race: Issue Ad $464,350
| flight | type | station · market | race filed under | spots | GRP | planned · spent | invoiced |
|---|---|---|---|---|---|---|---|
| 2026-10-27 – 2026-11-02 | TV | WDAF-TV Kansas City | Issue Ad | 27 | — | $35,850 | — |
| 2026-10-27 – 2026-11-02 | TV | KCTV Kansas City | Issue Ad | 27 | — | $27,725 | — |
| 2026-10-27 – 2026-11-02 | TV | KMBC-TV Kansas City | Issue Ad | 24 | — | $25,800 | — |
| 2026-10-27 – 2026-11-02 | TV | KCWE Kansas City | Issue Ad | 8 | — | $3,200 | — |
| 2026-10-27 – 2026-11-02 | TV | KSMO-TV Kansas City | Issue Ad | 2 | — | $140 | — |
| 2026-10-20 – 2026-10-26 | TV | WDAF-TV Kansas City | Issue Ad | 27 | — | $35,850 | — |
| 2026-10-20 – 2026-10-26 | TV | KCTV Kansas City | Issue Ad | 27 | — | $27,725 | — |
| 2026-10-20 – 2026-10-26 | TV | KMBC-TV Kansas City | Issue Ad | 24 | — | $25,800 | — |
| 2026-10-20 – 2026-10-26 | TV | KCWE Kansas City | Issue Ad | 8 | — | $3,200 | — |
| 2026-10-20 – 2026-10-26 | TV | KSMO-TV Kansas City | Issue Ad | 2 | — | $140 | — |
| 2026-10-13 – 2026-10-19 | TV | WDAF-TV Kansas City | Issue Ad | 26 | — | $41,450 | — |
| 2026-10-13 – 2026-10-19 | Google/YouTube | PEOPLE NOT POLITICIANS targets Kansas City, MO,United States, Springfield, MO,United States, St. Loui · 1,500,000 impr | Issue Ad | — | — | $35,000–$40,000 spent so far | n/a |
| 2026-10-13 – 2026-10-19 | Google/YouTube | PEOPLE NOT POLITICIANS targets Kansas City, MO,United States, Springfield, MO,United States, St. Loui · 2,500,000 impr | Issue Ad | — | — | $35,000–$40,000 spent so far | n/a |
| 2026-10-13 – 2026-10-19 | TV | WDAF-TV Kansas City | Issue Ad | 19 | — | $25,300 | — |
| 2026-10-13 – 2026-10-19 | TV | WDAF-TV Kansas City | Issue Ad | 19 | — | $25,300 | — |
| 2026-10-13 – 2026-10-19 | TV | KMBC-TV Kansas City | Issue Ad | 15 | — | $24,800 | — |
| 2026-10-13 – 2026-10-19 | TV | KMBC-TV Kansas City | Issue Ad | 10 | — | $23,400 | — |
| 2026-10-13 – 2026-10-19 | TV | KCTV Kansas City | Issue Ad | 11 | — | $21,450 | — |
| 2026-10-13 – 2026-10-19 | TV | KCTV Kansas City | Issue Ad | 15 | — | $13,750 | — |
| 2026-10-13 – 2026-10-19 | TV | KMBC-TV Kansas City | Issue Ad | 15 | — | $13,200 | — |
| 2026-10-13 – 2026-10-19 | TV | KCWE Kansas City | Issue Ad | 12 | — | $3,800 | — |
| 2026-10-13 – 2026-10-19 | TV | KCWE Kansas City | Issue Ad | 8 | — | $3,200 | — |
| 2026-10-13 – 2026-10-19 | TV | KCWE Kansas City | Issue Ad | 8 | — | $3,200 | — |
| 2026-10-13 – 2026-10-19 | TV | KSMO-TV Kansas City | Issue Ad | 1 | — | $70 | — |
| Total | — | — | — | — | |||
Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital (Google/YouTube): spend is the platform's own range — the high end is the floor the app counts, and it is added into the planned total; impressions and the geography each ad targeted or delivered to stand in for a station. Digital is Kansas-level (no media-market split) and carries no spots, GRP or invoice. The flight dates tell you which fight a buy was really for.
Across the $464,350 of buying the desk can read, 57% of the audience is 55 or older and 15% is under 35. On the broadcast money alone (83% of it) 62% is 55 or older; the $80,000 on Google/YouTube pulls the other way, 33% of it under 35.
| where the money is | planned | share | 18-34 | 55+ | how that audience is known |
|---|---|---|---|---|---|
| TV, cable & radio | $384,350 | 83% | 11% | 62% | modeled from the daypart each spot runs in |
| Google/YouTube | $80,000 | 17% | 33% | 33% | modeled · 4,000,000 impressions reported |
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 103 | 31% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 88 | 26% | 65+ (43%) |
| Early morning | 5–9 a.m. | 64 | 19% | 65+ (36%), women-skew |
| Prime | 8–10 p.m. | 27 | 8% | 35-54 (33%) |
| Rotator/other | run of schedule | 24 | 7% | 35-54 (31%) |
| Late news | 10–11 p.m. | 17 | 5% | 65+ (33%) |
| Sports | game windows | 11 | 3% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 1 | 0% | 65+ (32%) |
From 22 flights with a readable schedule ($384,350 planned). Spot counts are real. Who’s watching on air is modeled from each daypart’s public audience mix, not measured local ratings. Digital is Meta’s own reported delivery where the ad carries it (0% of the digital money), and the platform’s reachable Kansas audience otherwise. Media are blended by money; a digital dollar buys more impressions than a broadcast one, so the blend understates the young rather than overstating them. The method and its sources ↗
| Media buyer | GMMB |
Outlets: KCTV, KCWE, KMBC-TV, KSMO-TV, WDAF-TV
Markets bought: Kansas City · coverage 34% of Kansas voters (ceiling on exposure; analyst market shares)
Pickup since first seen: 0 news/social items · see them →