Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-14 11:41 · flight n/a · 136 KB · folder: Political Files/2026/Non-Candidate Issue Ads/NEW DEAL FOR ALL
runs 10/14–10/20 · Open at the source ↗ · posted at source 10/14 10:41 CT · seen by Sentinel 10/14 20:22 CT · lead 9h 40m after · sponsor NEW Deal for ALL · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/14/26-10/20/26 |
| Total (gross) | $60,450 · 62 spots · $975 a spot
The gross is what the advertiser is billed. $51,382 of it reaches the station; the remaining $9,068 (15%) is the agency's commission. |
| Order # | 4480942 |
| Posted | 10/14 10:41 CT |
| File | KMBC-New Deal for All-4480942-Contract-10.13.26 (136 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 18 | 29% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 14 | 23% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 10 | 16% | 65+ (43%) |
| Late news | 10–11 p.m. | 9 | 15% | 65+ (33%) |
| Late night | 11 p.m.–2 a.m. | 6 | 10% | 35-54 (40%) |
| Rotator/other | run of schedule | 3 | 5% | 35-54 (31%) |
| Prime | 8–10 p.m. | 1 | 2% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file